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Founded in China in 1984, Haier have built an international reputation for listening to customers' needs and using these insights to design smart, everyday home appliances.
Today, Haier is the number one brand of major appliances in the world of volume sales*.
Haier appliances are designed with everyday people in mind offering practical, smart and reliable value-for-money home solutions.
In the 1980s, with the opening of the Chinese economy to the international market, Liebherr, a leading German appliance maker, sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao. And, in 1984, Qingdao Refrigerator Co. Ltd. was born.
In the early 1990's, the company took a new name, Haier – an abbreviation of Liebherr – to become the Haier Group Corporation. Capitalising on the new management and brand, Haier quickly transformed itself into the number one appliance company in China.
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