Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd. headquartered in Qingdao, China.
Hisense Australia's objective is to gradually introduce the full range of Hisense products into the Australian market.
As the Australian marketing arm of its China-based parent, Hisense Australia distributes products through major national Australian retailers as well as regional outlets across Australia Hisense Australia employs and manages an aggressive Australian Research and Development (R&D) effort that work in unison with Hisense engineering teams overseas.
Hisense Australia Pty Ltd is already positioned to continue to grow its high-tech R&D facility to support a worldwide sales network and to promote and market the Hisense brand of high quality consumer electronic products throughout Australia. As a member of the Hisense Global Network of companies, Hisense Australia engages in international economic and technical cooperation with a wide range of global partners.
Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. Hisense is recognized as a world leading provider of flat panel TVs, household appliances, and mobile communications and is recognized as a top 10 player by large global institutions, such as Euromonitor, IDG, and the Consumer Electronics Association. Its 20+ subsidiaries are in the multimedia, household appliance, telecommunications, information technology, technology services, and real estate industries, while its products are sold in over 130 countries and regions throughout the world.
At Hisense, the emphasis is placed on innovation and quality. The company has a global R&D network of over 3000 engineers and has a national-level R&D Centre, a post-doctoral research workstation, and a state-of-the-art multimedia technology laboratory. It has been the recipient of several recognitions and awards in the name of innovation, technology, design, and quality management. In addition, Hisense has partnerships with IBM, Hitachi, Whirlpool, and AMD for the development and marketing of air-conditioners, refrigerators, and information technology.
Hisense Co. Ltd is currently experiencing a 10 percent year-over-year growth. While enhancing its global presence, Hisense will continue pursuing growth in the multimedia, household appliance, mobile communications, and information technology industries.