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LG Brand Story
Our brand values reflect the naturally positive, ‘glass half full’ outlook of Australians. We are pioneering, inventive and eager to make a difference. We know that getting the right work/life balance is important so our products are designed to be efficient, time saving and rewarding. With more freedom comes more time to enjoy family life and the opportunity to realise our true potential. Our singular mission is to make life and living the best it can be.
LG Electronics was honoured with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award for the fourth consecutive year.
Life’s about more than having the latest electronics. It’s about the experiences technology creates. LG’s vision is to deliver innovative digital products and services that make your life better, easier and more comfortable. From TVs and home appliances to mobile phones and computer products, LG Australia delivers consumer electronics that let you embrace life and prepare you for its greatest moments.